This eyebrow gel is amazing! This creation is genius! A cross between a gel and a powder, it easily goes on smoothly and quickly with definition and full coverage. As a woman of a certain age, shall we say, my brows have thinned, and it has been difficult to find something that looks natural while being easy to apply. I ordered a medium, and it is a perfect color, neither warm nor cool but rather more of a neutral color that would probably blend with most complexions. I would definitely recommend this product. The ingredient list is also a big plus!